Morgan Williams
London, UK

Free to Paid Customer Email Sequence for Numerro

Project brief
Numerro offers a design toolkit for Microsoft Power BI, a data visualization software. The email sequence aims to convert customers who have downloaded a free product into paying customers. The main focus here is to educate recipients on the problem and provide educational value so they can "do it themselves". Then, for those that value their time, pitch a "ready-made" solution.

Email 1: Build Relationship

Email 2: Provide Value + Educate on Industry Expectations

Email 3: Problem & Pain Awareness

Email 4: Problem Education + Solution Awareness

Email 5: Solution Pitch

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